Alliance Data partners with Business Objects
December 15, 2002

HOUSTON, TX  December 15, 2002  Alliance Data Corporation, a leading application development and business consulting firm, announced a partnership with Business Objects, the world's leading provider of business intelligence solutions to provide visibility of disparate information to optimally manage business by getting answers to key questions faster and more reliable.  "This partnership will allow Alliance Data to provide our customers a better understanding of their business to make better decisions" said Chris Kelso, VP Sales and Marketing.

Business Objects solutions encompass both process and functional views of data that provide a complete view of a company's data including sales, marketing, logistics, supply chain, human resources and finance. Business Objects Analytics enables companies to analyze their data in many different ways that include managing supplier relationships, optimizing the procurement process or monitoring inventory levels and costs. Business Objects Analytics is designed to help companies analyze their data to improve costs, enhance business processes, improve operational efficiencies, optimize inventory levels, and deliver, on customer demand, critical decision data when needed.

Over the next few months, ADC will be working closely with Business Objects to receive training, marketing support, and to take advantage of unique services including Business Objects partner extranet entitled "e-Partners." 

About ADC

Alliance Data creates solutions driven software for managing real-time business activities that lead in performance, scalability, reliability and security combined with unparalleled support and business consulting to provide best of breed solutions for business critical functions. For more information, contact ADC by phone at 281.397.6046 or via e-mail at


About Business Objects
Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.