Alliance Data Changes Web Domain Name

April 15, 2006

Houston, Texas, April 15th 2006 - After nearly 10 years, Alliance Data changes its web address from www.alliancedata.com to the new www.alliancedatacorp.com. The new address will help segment ADC from other companies in the industry with like names. In the past, the value of marketing information gathered from our internet site was questionable due to the vast number of website hits meant for other companies web sites. This problem [incorrectly routing of clicks to ADC's website] initially seemed to be a good thing, giving our site more traffic. Later we determined that the vast majority of web clicks were from employees of those other companies with like names.

Effective immediately all Alliance Data Corporation's email addresses will change to the new domain name. Old email will still be forwarded to the intended recipient but may experience delays.

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