The country's largest non-profit musical theater production
company was building a new world-class facility. The period between raising its
old facility and the completion of its new home left the organization without a
permanent location and, consequently, without direct contact with its patrons.
It was vital to maintain its relationship with its patrons during this
Patron information was stored in many formats in various
spreadsheets, paper files, external data sources, and an outdated data
management application. This made any type of coordinated communication with
patrons highly expensive and time consuming.
ADC consultants assembled and cleaned data from automated
ticketing services, theater donation records, and various manual sources and
merged them into a single patron data management system. This assisted the
theater company in identifying the needs and interests of its individual
patrons as well as provided a central location to manage customer contact
information for customer communications.
The theater company operated in various "borrowed" venues for
over two years until its new facility was completed. Excellent work by client
staff with support of the patron data management system and ADC consultants
successfully retained more than 90% of the patron base and kept them informed
of changes through targeted and more frequent communication.