By reducing the amount of time required to maintain and
distribute product and promotion data and minimizing opportunities for human
error, this solution reduced product management time and reduced the cost of
bringing the client's products to market. This solution allows the client's
marketing, finance, and engineering teams to more rapidly price, configure and
merchandise the company's products. Based on the success experienced by the
initial user base, the solution provided by ADC was adopted by additional
divisions within the company.